LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and online c